Firstly, lets travel back in time to the year that the Nike Air Max BW was born, in 1991.
Excluding this year, the Persian colorway has been re-released five times, in 2000, 2003, 2005, 2008, and 2013.
Whats worse, it took an outsider, Kanye West, to divert British attention back to grime when he invited the likes of Stormzy, Jammer and Novelist onto the stage for his All Day debut performance at last years brit Awards.Devotees of Gabber culture called themselves Gabbers, and defined themselves by their taste for hardcore techno music, their shaved heads, bomber jackets, colorful tracksuits by the Italian brand Australian, and the Nike Air Max.The original 1991 Nike Air Max BW Persian shoe box.That the banner holder of grime who also recently signed Drake to his label was able to gain Nikes seal of approval is not only a marker of the Swooshs foresight, but it was also a masterstroke in stimulating sales amongst lovers of a particular music.More specifically, the Spring/Summer 2000 Summa Cum Laude collection of Raf Simons eponymous label was heavily inspired by Gabber, and a retrospective of the brand by photographer Willy Vanderperre in collaboration with 032c magazine in 2014 once again brought the subcultures aesthetic to the fashion.With a promising lineage, an overlooked but colorful history, and all the chops to make it as a standalone design, were putting our cards on the Nike Air Max BW this year.Just last week, Skepta took to Instagram to unveil his Blacklisted Air Max BW designed in collaboration with Nike.The 2000 release is regarded as the most accurate to the original, with all the other releases featuring small variations on the size of the Air unit and the recognizable contour line on the upper.
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Nike has had some successful examples of this strategy in the past: Nellys 2002 single Air Force Ones spurned a sneaker buying frenzy upon its release; and when Fat Joe was shown buying 24 pairs of Air Force 1s at the MTV Video Music Awards.The Plight of the Lost 2005 Nike History of Air Powerwall.Looking back on 29 years of Air Max history, its apparent that not all members of the lineage can achieve the same degree of greatness at the Air Max 1, 90, 95 and.Now, were not saying that the Air Max BW amounted to nothing, nor blaming Nike for being biased to other Air Max models.So, was the Big Window relegated to this sad fate from the moment it was born, or will history allow it a second chance to realize its full potential?This time, the subculture of grime music had become the newest frontier for the sneaker.The Role of Gabber Culture, tom Nijhuis /1995 collection.Seeing as how most of the Swooshs marketing dollars had been dedicated to the 180, its easy to see why the Air Max BW had been snubbed.Because of this, its no big surprise that Nike has chosen to re-release the Air Max BW Persian OG for the upcoming 2016 Air Max Day, which underlines carte cadeau disneyland paris the more prestigious role that the Air Max BW is stepping up to this year.You might ascribe the obscurity of the BW to these concurrent, world-changing events that overshadowed its release, but then you would be kidding yourself.